Creating your bespoke email marketing plan (Stage 1)

email marketing month by monthIf you decide that you want to work with Email Jam to get some really successful email marketing underway, then we start you off with a plan. The purpose of the marketing plan is to keep you focussed on your business objectives, so that you know what to communicate and when, and most importantly, to give you a guide as to what content you need to write each month.

Show me '3 reasons to be confident about writing copy for my emails'

What does the Email Marketing Plan include?

email marketing plan

We start everyone off with a 6 MONTH plan. The plan consists of:

Business Objectives
(i.e. sell more of Product X, Service Y, and increase recommendations.)

Competitor Analysis
Tell us your 2 main competitors and we analyse their strategy.

List-building Strategy
Recommendations on how your business can increase the number of subscribers to your newsletter (i.e. form on your website, postcards to fill in.) *Email Jam works with permission-based/subscribed lists of email addresses (more info)

Month-by-month Content Plan
You may have 3 sections in every newsletter – top tip of the month, featured product/service, and an offer such as a discount or gift with purchase.

Additional ideas
Ideas and recommendations for the future.

How do you create my plan?

It’s really straightforward – we have an Email Marketing Consultation with you.

How long does the Consultation take?

The consultation usually takes around 45 minutes. We are experienced in knowing what questions to ask in order to get all of the important information required for creating your email marketing plan. However, some clients may have more complex requirements for their email marketing campaigns, (i.e. segmenting their list etc.) and we do allow flexibility for this.

Where and how does my Consultation take place?

Most of our clients have their consultation by telephone as they are UK-wide. This way we can be really flexible, working our phone appointment around your working day . We can set this up quickly, so if you are keen to get started, we could sign you up in the morning, do the consultation by phone that afternoon, and you could be raring to go with your email marketing plan within a week.

What does it cost?

Email Marketing Consultation (with an email marketing specialist) and your bespoke Email Marketing Plan (including objectives, list-building strategy and 6 months of content recommendations) costs just £60 + vat.

When and how will I receive my Plan?

You will be sent a copy of your Email Marketing Plan by both email and post, within one week of your Consultation.

What can I do now?

email marketing plan
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